Trade as you grow program
Holiday Layaways Available

Bike
Fitting

Shoe
Fitting

   Bicycle    Trade-In

Tune-ups & Repairs

Shop Mountain Bikes

Mountain Bikes

We live in one of the best places in the world for mountain biking and we have the right bike for any XC biking occasion. 

We carry a variety of mountain bikes, including bikes from Specialized & Giant - two of the world’s leading brands in mountain biking.


Shop Hybrid & Fitness Bikes

Fitness & Multi-Use Bikes

If you enjoy cruising around the Snake River Greenbelt in Idaho Falls, riding on country roads with your family, or biking to work each day on your own power, Bill’s has the right bike for you.

We carry a broad range of hybrid, step-thru, single gear, and multi-gear models.

Shop Road Bikes

Road/Adventure Bikes

Getting ready for a community charity ride, a big race like LotoJa or Snake River Triathlon, or just going on a fun ride with friends, Bill’s has the bike that fits your riding style and performance needs.

Our stock includes both aluminum and carbon frames and new eBike models for the road.

Shop Electric Bikes

Electric Bikes

Wanting to take a 30-mile ride through Grand Teton Park, speed up a trail in Kelly’s Canyon, or cruise to work on a comfortable and efficient commuter bike? Whatever the need for extra power, we have the eBike for you including new electric road, full-suspension, and carbon models.

Shop Children & Youth Bikes

Children/Youth Bikes

We’ve been outfitting generations of riders within families for 70 years! Whether buying your child’s first bike or trading up using our “Trade-As-You-Grow” program, we stock a wide range of bikes for children of all ages - from striders, to single gear, to multi-gear hybrid and mountain bikes.

Shop Electronics

Electronics

The technology we carry is revolutionizing walking, running, and biking! It provides the data and insights enthusiasts and professional want to optimize their efficiency, set and achieve their training and performance goals, and improve their health along the way.  


Specialized Bikes
Giant Bicycles
Shop Garmin
Oakley
Altra Shoes - Bill's Bike & Run
Hoka One One