• 208-522-3341
  • 930 Pier View Dr Idaho Falls, ID 83402
  • 113 S 2nd W, Rexburg, ID 83440

Bill's Ambassadors



"Iron" Rod Hutchins


Rod was born and raised in Ogden, Utah. In his mid-30's, he contracted the Guillan Barre Virus that would leave him temporarily paralyzed from the neck down for a few months. At that time, 23 years ago, he first set the goal, to complete a full Iron Man course in Kona, Hawaii. He would experience the Guillan Barre Virus two more times throughout his life leaving lasting results and life-long health problems. Since his original paralysis, he has undergone a total of 21 surgeries and procedures. Most recently in 2014, he had 9 surgeries in 9 months.

Through these near death experiences, Rod has come closer to God and realized his true mission in life.  His goal is to inspire others by overcoming life's difficulties with a positive attitude and a plan of action. With the help of many people who have inspired him over the years and what is ultimately taking him to Hawaii to cross the finish line, is his Iron Dream Team. We are proud to be a part of his team and help support him on his way to reaching his Iron Man goal.

Rod is part of a training group for runners of all skill level called "Anyone Can Tri" every Tuesday night at 7pm join us and him for fun runs with a great group of folks. Get inspired by Rod and his amazing story.

To see the full story visit Rod's website at irondreamteam.com and follow the dream team on facebook at facebook.com/IronDreamTeam


Erica Richardson

Erica Richardson was born and raised in Idaho Falls, ID.  She ran at Skyline High in Idaho Falls and currently holds all the school records in the distance events for Track and Field, and most of the records for Cross Country. After Erica graduated from Skyline she went on to run for Idaho State University where she was named to the NCAA All-Academic Track and Field team three times. Erica officially made it into ISU's history books when she became the first female athlete from ISU to ever win the Big Sky Cross Country Conference Championship. She also holds the ISU records in the indoor mile and outdoor 3,000m steeplechase. Because of her successful career at ISU, Erica was named Cross Country Runner of the Year, Track Athlete of the Year, and was nominated for the NCAA Woman of the Year. Erica not only excelled in athletics, but also in academics and was chosen as the Most Outstanding Student for the College of Education.
In 2009 Erica married the love of her life, Tim Richardson. After graduating from ISU in 2011, Erica gave birth to their first child, Logan Richardson. Since then, Erica has had  2 more children and has run through every one of her pregnancies. Erica was fortunate to join the Boise Betties in 2014, and has medaled in three USATF National Championships for her team. Erica’s dream as a little girl was to qualify for the Olympic trials, and she recently fulfilled her dream by qualifying for the Trials in the 3000m steeplechase. 

Erica writes a blog for our website geared towards runners of all skill level. We at Bill's are proud to sponsor such an amazing athlete and mother! 


Bill's Bike Locations

Idaho Falls: 930 Pier View Dr
Idaho Falls, ID 83402
Phone: 208-522-3341 Store hours: Mon-Fri 9am-6pm                       Saturday 9am-6pm
Rexburg: 113 S 2nd W
Rexburg, ID 83440
208-932-2719 Store hours: Mon-Friday 10am-6pm
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